告白英语措辞特色及翻译技能(国外英文资料).docVIP

广告英语语言特点及翻译技巧(国外英文资料) Jiangxi College of Foreign Studies What about karma? Language features and translation skills in advertising English Student name Cheng Jianying Student number 311051005 Professional business English Class 2011 vocational (10) class Tutor Gong Xuan January 2014 Language features and translation skills in advertising English Abstract: in the rapid economic development of the commodity economy, advertising English as a language of business, publicity for its refined language and rich connotation, appropriate rhetoric as a variety of products, in order to attract consumers, promote production Purpose. In the course of the formation of advertising English, its unique linguistic features and translation skills have gradually come into being. Based on a number of examples in advertising English vocabulary, syntax and rhetoric three language features, translation skills and the use of literal translation and free translation, translation, translation and transliteration set by five translation methods to discuss advertising english. Key words: Advertising English; language features; translation skills I. Introduction Advertising guru Raymond Robika once said: the best sign of good advertising, it can not only make the audience eager to buy its products, but also make the audience and advertising it as a admirable masterpiece long and not forget. The tremendous appeal and persuasive power of the brilliant language of advertising far exceeds the advertisement itself. Since our country took the road of market economy, the wave of advertising has spread to all walks of life, and the momentum has been stronger than a while, and a considerable portion of these advertisements are in English advertisements. Therefore, mastering the knowledge of advertising English is becoming more and more important. Two, the language features of advertising English English advertising copy has many unique features in terms of vocabulary, syntax and rhetoric. Some of the wor