2010年一季度北京亿计划城·西山华府整合传播策略.ppt

阅读华府;2010年亿城·西山华府主要推广节点回顾;;华府双子;;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;;第1站：珠江·萨尔斯郡;户外广告;活动现场;别墅样板组团;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;庭院;【我 们 结 论】;第2站：融科·香雪兰溪;户外广告;售楼现场;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;1、产品要点——融科地产/20万平米 90-200平米4.5层/5.5层电梯洋房（10980元/平米） 主力85-88平米板楼公寓（7980??/平米） 2、推广风格——自然的、休闲的、浪漫的欧式小镇生活;第3站：金地格林小镇6;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;1、产品要点——金地地产/15万平米/1.5容积率 南区4.5—6层花墅洋房（已售罄） 北区9-10层花景洋房剩余不多（7800元/平米） 2、推广风格——舒适的、休闲的、浪漫的法国小镇生活;客群 // 找寻一方悠然天地;;;1、具有一定的亦庄居住情结，工作和生活离此不远； 2、大多拥有私家车和稳定的家庭，极为注重子女教育； 3、对居住环境极为注重，偏好自然的、静谧的、浪漫的生活，但又不想远离城市； 4、对居住品质具有更高的要求，对低密低层的居住形态具有明显偏好； 5、对区域的前景极为看好，以纯居住为主，但也不排除一定的投资性。;; 离城市不远，低密生态的别墅生活！ 如若目前资金实力无法企及， 至少也想享受具有别墅质感的生活！ ;产品 // 重新考量策略体系;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Sl