商业零售企业忠诚顾客的培育模式研究doc.doc

Abstract With Chinas accession to the WTO, a large number of world-class retail enterprises to enter China, will bring opportunities for Chinese retail enterprises, and challenges. In addition, the development of Chinas retail industry, retail outlets increased greatly, the customer has the right to choose more and more, the retail enterprises in order to win more customers, to provide quality services. In the fierce competitive environment, who have more customers, who will be able to win. Cultivate customer loyalty is an important means of retail enterprises to gain competitive advanta