REVIEW-选择题(全).doc

Chapter 1 – Defining Marketing for the Twenty-First Century When Anne Peterson began Olde Westport Spice and Trading Co., she had one product, an all-purpose seasoning mix called Olde Westport’s Special Blend for adding flavor to bland casseroles. She mixed and packaged the product in her basement. She sold her product at craft fairs throughout the Midwest. Peterson was practicing _______________ marketing. formulated entrepreneurial (moderate) p. 4 demand intrepreneurial societal Which of the following is an example of an entity that marketing people market? a Civil War novel about two sisters an actor like Rob Lowe the Homespun Arts Crafts Festival plastic all of the above (difficult) pp. 4-5 Which of the following is not an entity that can be marketed? places events information persons All of the above can be marketed. (moderate) pp. 4-5 Overfull demand is where consumers avoid a product _______________. where demand varies by season, hour, or day where there is more demand than can be handled (moderate) p. 5 where consumers demand unhealthy products where consumers lack interest in the product Which of the following products will have the strongest negative demand? nursing home care (moderate) p. 5 Star Wars collectible figures McDonald’s Happy Meals ice cream landscaping Jane and Henry produce and sell garden artwork. They are debating over a description of the potential customers for their artwork. Jane and Henry are debating _______________. the definition of customer value customer satisfaction who their market is (moderate) pp. 6 what constitutes an exchange relationship marketing _______________ is the societal process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products and services of value freely with others. Marketing (easy) p. 6 Management Strategic planning Ethics Consumer behavior Marketing ____________ is the process of planning and executing the conception, pricing, promotion,