化妆品专业线渠道模式探讨(国外英语资料).doc

化妆品专业线渠道模式探讨(国外英语资料) According to the definition of marketing channels, is a set of products or services to be to promote the use and consumption of interdependent organizations, is to solve the product or service in what place for customers, solve the consumers can find sellers in what place. Visible, no matter what kind of industry, a high reputation, sales of large brands, must have a number of sound, mature and stable terminal sales channels to support, otherwise it can not be achieved in the true sense of success. From the cosmetics professional line of channel development model, it has undergone nearly twenty years of change. From the last century since the end of 80s, beauty skin care products in short supply, the department store, cosmetics purchasing station to send a buyer to manufacturers, and later developed to some couples and small wholesale agents, to 90s rose to the regional agency until 90s, appeared at the end of franchise, franchise mode, and then to 2000, the regional agency, franchise, franchising, direct manufacturers, manufacturers alliance built channels, such as a variety of ways coexist. It can be said that the professional line of channel model, with the changes in the market, its change has not stopped. At present, the professional line of channel model generally has the following categories: One, the traditional regional agent model, because the professional line enterprise mostly because of scale, funds, time and other aspects of the reasons, generally choose a factory - agent - beauty salon distribution model. Therefore, the traditional regional agent system occupies the main part of the beauty industry channel, and will become the mainstream mode in a long time to come. It has the advantage of less capital investment, human investment and shorter time in exchange for greater market space. There is no doubt that the traditional regional agent model for the strength of small manufacturers is still in a relatively short period of time t