化妆品广告需要补什么管理(国外英语资料).doc

化妆品广告需要补什么管理(国外英语资料) If you want to select the advertising model of the best performance award, I am afraid that the non daily chemical industry is no exception. Many cosmetic brands at the local blood of each television channel dedicated out a picture of the audience loved star face at the same time, also with a smile + narcissistic type Zimo intoxication + complacent narration, constitute the entire industry the same advertising routine. Even Biore, OLAY and other brands enable male celebrity endorsements for its male series, also do not forget to touch the narcissism + let Shawn Yue, Huang Xiaoming, etc. the camera stretches out a big hand in the face light up with slow twist complex pick, feel awfully. The lack of creative elements, the same expression of these techniques, so that these cosmetics advertising if you remove the brand and trademark, you will feel the same companys sister products, the same batch of creative production team. There is a big star, but not a big idea, a large investment, but not big effect. When other industries are grabbing customers attention with stunning viral advertisements, should the same cosmetic ads be taken into account for their weakness and lack of strength? Cosmetics advertising should first do when the blood. Apply a slogan: let blood live. Only when the creative blood is alive, only by adding creative elements and boldly adopting new directions and new ideas can the cosmetic advertisements be able to get rid of the mistakes of routine, sameness and mediocrity. No sense of beauty and artistry, with fingers to hold the nose like sticky, say bomb, this is not called drama, nor applaud originality, not the only way to pry the market. Foreign dog shampoo has long been enabled the protagonist, let the audience to shake the burden of the way at first thought is a long haired beauty, why our cosmetic advertisements cannot get out of the rut star + testimony? What is that consumers will set the advertising zhaodanquanshou, see?