国际化不是赶远集(国外英语资料).doc

国际化不是赶远集(国外英语资料) Is it international to sell products abroad? In Jin Zhiguos view, this and we take some local specialties go to the market is nothing like two, the only difference is to step out of the country, to catch a distant set Global integration has already let Chinese internationalization becomes more and more enterprises have to consider the question of internationalization in China have been shouting for several years, but in Tsingtao Brewery chairman Jin Zhiguos view, the internationalization of domestic enterprises is still in the conceptual stage, and this so-called internationalization is more reflected in the products, capital international or pediatrics. The question is, what kind of enterprise is the international enterprise? How can the enterprise truly realize internationalization? For this, this print journalist communicated with Jin Zhiguo. Drive far away is not far off New think tank: we know that Tsingtao Brewery has been sold overseas long ago. Does that mean that the internationalization of Tsingtao Brewery started very early? Jin Zhiguo: in 2005, the media asked me, internationalization is to sell products abroad? I said, now is not the Tsingtao international company, products are exported to the far set just in time. Similar questions have been asked many times. For Chinese enterprises, the earliest to enter the international market should be Tsingtao Brewery. But Tsingtao Brewerys sales in these international markets are still small, and they cant even reach the level of overseas factories. Can it be international? Obviously, the products are sold to the international market is one aspect of enterprise internationalization, but internationalization is a system concept, to sell products in the international market, is only part of the internationalization of the low level, and such a simple form of export trade for beer industry has been more and more not far away. New mind: but can not deny that Tsingtao Brewery sales in foreign countri