复合肥营销中的红海与蓝海(国外英语资料).doc

复合肥营销中的红海与蓝海(国外英语资料) The trends of fashion and fashion are always crop after crop, wave after wave. The same is true in academia. From no excuse to leadership to occupation managers often make the mistake of to details determine success or failure to letter to Garcia to Chinese management to very fruitful management is the most talked about the Red Sea and the blue ocean. The author is a practitioner of compound fertilizer industry, engaged in the intellectual industry in the industry, providing intellectual support for many compound fertilizer enterprises. At the same time, we have accumulated a wealth of experience in other industries, and have the ability to quickly capture new knowledge in the industry. We are from the current most sought after Red Sea and blue ocean theory to feedback the author joined the compound fertilizer industry. Many enterprises fight a piece of the Red Sea. For the fertilizer industry, and other industries is still very backward, the industry is just in the open state, the majority of enterprises are still in the stage of traditional marketing, there is no advanced marketing idea, and the quality of employees is relatively low, resulting in the complex Hefei industry is still in the absolute red sea fight, but different from other the industry generally brutal and severe. Expression 1: why is a mess of words? Although many fertilizer industry practitioners now saying that the compound fertilizer industry is now intense competition, the market has become more and more difficult, when the problem of how to develop the market, and in the contact and communication also often have such complaining, I always dare not agree. The author through the compound fertilizer industry in-depth analysis and comparison with other industries, we believe that the fertilizer industry is now a word - chaos! The compound fertilizer industry is only a mess, definitely not fierce. Why do you say so? Still have to say from this industry itself, compound fertiliz