安徽酒业如何夺路突围(国外英语资料).doc

安徽酒业如何夺路突围(国外英语资料) Only a short while ago, the liquor industry and Chinese wine sea, every year is all-powerful, summon wind and call for rain, big pillars of local finance. Now, in the liquor of high quality, low nutrition, overall development requirements, the overall consumption trend, increase the vicious competition Wu dime state tax policy under the pressure, in the liquor industry formed long-term low level, low level, low price adjustment disorder in each bottle of wine, liquor giants were forced to a low the noble head, pondering how to reshape the image of the new wine? In such a market environment, Anhui wine industry is how to walk out of predicament, get rid of foreign aggression fighting vicious competition, courage, self denial, tight encirclement? Integrating brand core values: humanization Overall, Anhui liquor industry such as gujinggong, Kouzijiao, and other brands of Yingjia tribute blast home has not been well mining, outline the personality and charm, persevere the core value and core brand philosophy, give people the feeling seems to be divergent and scattered, not concentrated, not a bright theme through them, there is no unified brand Lenovo, nor rich brand consumption experience. What is called gujinggong? Consumers think would say, is a China wine, was a tribute to the emperor, very traditional, inside and outside the province is famous; if prompted to ask what gujinggong advertisement? Some said: wine is Chen Hong, gujinggong five year old, ten year old, Anhui gujinggong answered some special, and will say gujinggong wine, authentic, find the feeling, gujinggong, hero and drink and so on. What is called hole cellar? At the prompt, consumers would say, is a traditional wine, there have been two hole, now merged, advertising language has good day, Ten Brothers , the altar incense, Kouzijiao wine, the success of its own road, Anhui Kouzijiao, Zhixin Youheng, success, export sub cellar wine and so on, this is not the only one. What is called