房地产营销创新九个创意源(国外英语资料).docVIP

房地产营销创新九个创意源(国外英语资料) This article is contributed by yaoj3623 Pdf documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. COMMERCIALTIMES Marketing strategy in the commercial age Theoretical Edition Nine creative sources of real estate marketing innovation Deng Yongcheng (School of international business administration, Shanghai University of Finance and Economics, 201102) With the rapid development of the real estate market, the investment psychology and investment behavior of Chinas real estate buyers are becoming more and more mature. The house is no longer seen as a structure of steel and cement, but is regarded as a home for enjoying housing and a lifestyle that fully reflects individuality. People buy houses no longer focus solely on the functions they have, but more on the humanities of residential areas and buildings. At the same time, the expansion of income gap leads to the diversification and complication of the demand of real estate by multi-level residents. In the face of mature and critical investors, the real estate business must put marketing at the core of the business. Whether the marketing plan is successful or not, it is a direct decision whether the project can win in the fierce competition. The real estate marketings life lies in the unceasing innovation, the developer must unceasingly use the new marketing method (means), can satisfy the property buyer unceasing development change need. Real estate is a very special commodity, and its marketing innovation also has its particularity. Here we will real estate marketing innovation source is summed up in nine aspects. Understanding and mastering these sources of innovation means understanding and mastering the ways of developing innovative ideas and looking for innovative approaches. In recent years, how to enhance the cultural quality of real estate has attracted the attention of developers, and the creatio