科龙企业文化塑造 (ZZ)(国外英语资料).docVIP

科龙企业文化塑造 (ZZ)(国外英语资料) Shaping Kelon corporate culture In early October 15, 1997, the prime minister, Minister of dozens of countries to participate in the world economic forum, Yu Dongya national award of 7 enterprises best Global Growth Companies Award. Guangdong Kelon Electrical Holdings Co became the first prize with China enterprises, is the only home prize Chinese enterprises. 1 Kelon Group Profile This home is located in Guangdong Shunde China, founded only 14 years in the industry, from the beat of the 3 refrigerator started growing rapidly at an annual rate of nearly 41% of the rate, by the end of 1996, has become Asias largest refrigerator production factory, coincidentally. Just shortly thereafter. In China shall always give the same bank guarantee business loans, the Bank of Hongkong, Bank of Japan Sumitomo Bank of America and other 14 international financial group, Kelon Group General Manager Pan Ning with only one signature, it provides $70 million for 3 years of low interest loans, participation Standard Chartered Bank loans Mr. Wilson said: Kelon is very competitive in the refrigerator industry. Financiers are very cautious. As early as 1995 noon, Kelon ranks among the worlds top ten refrigerators. In 1996, from ninth jump to fifth, 1999 noon. Kelon sold Ronshen brand refrigerator 2 million 488 thousand and 800 units, in the worlds major refrigerator manufacturers ranking again to the front into two. In 2000, its output value amounted to 8 billion 900 million yuan, with a profit of 600 million yuan. Business items around the refrigeration technology, air conditioning, freezer, refrigerator involved, is Asias largest refrigeration enterprises, has a staff of 12800 people, the establishment of production bases in Guangdong, Sichuan, Liaoning, set up a research center in Japan, the United States, was established in Hongkong headquarters. 2 Kelon Groups growth process 2.1 start-up period (1983 - 1985) In 1983, when the first batch of entrepreneurs through