顾客至上？熬煎顾客才是强横!(国外英语资料).docVIP

顾客至上？折磨顾客才是王道!(国外英语资料) Customer first? Torturing customers is king! Steve Jobss marketing strategy for Apple products runs counter to the marketing concept of customer first. Instead, he took advantage of the five basic principles of retro marketing and achieved great success. So far, enterprise marketing has always been customer is God as its creed, customer centric. But the Apple Corp marketing case tells us that we should now enter the retro marketing era - back to the torture customers, rather than to curry favor with customers, to achieve marketing success days! As a matter of fact, customers do not want to be flattered and eager to please, but make them not know what to do. It is better to arouse their interest by arousing their appetites. Steve Jobss marketing strategy for Apple products runs counter to the marketing concept of customer first. Instead, he took advantage of the five basic principles of retro marketing and achieved great success. Exclusive: modern marketing advocates: as long as the customer needs, how much.. And retro marketing is deliberately control the supply, not to make it easy for customers to meet: do you want? No goods, try again next time.. Many apple products will have a lot of shortages before and after their launch. This caused the market hunger approach, but it uses a. Just imagine, if you hadnt heard apple all the time, it would have been so hard to buy it, would you be excited to buy it right away? Surely not, because Apples products arent cheap. Mystery: modern marketing is straightforward and aboveboard, while retro marketing values arcane and quirky action. Every time a Apple Corp launches a new product, it chooses a mysterious theater to promote the product through the drama, which arouses peoples curiosity. Momentum: in a world of commercial propaganda, the goal is to make sure that marketing products become a topic of conversation and, more importantly, make sure that the talk is effective in its own right. Apple Corp in