浅谈家电企业销售渠道管理(国外英文资料).docVIP

浅谈家电企业销售渠道管理(国外英文资料) Doc documents may have a poor browsing experience at the WAP end. It is recommended that you choose TXT, or download the source file to the native view. We will discuss the management of sales channel of home appliance enterprises In this paper, As the competition for sales channels in the appliance industry becomes fiercer, who controls the terminal has the right to make the rules of the channel. Based on the analysis of the status quo of the Chinese electrical appliances enterprise distribution channels and at the junction channels on the basis of the development course, points out the disadvantages of existing traditional channels and enterprise must carry out the basic cause of channel change. Today, flat distribution channel structure and relationship between the change of the distribution channel of household appliance enterprises interaction has become a main trend, and the electrical appliances enterprise self-built channel especially this way, under this big background by this paper under the background of this large distribution channels to the enterprise concrete means of change has carried on the brief discussion. Keywords: distribution channels; Structure flattening; Relationships are interactive keywords one 2 University of chongqing institute of science and technology English abstract The Abstract With the appliance industry sales channels is becoming increasingly fierce battle, who controls the terminal one who will have the right to develop channels of the rules of discourse. In this paper, Chinas household electrical appliance enterprises the current status of distribution channels based on the analysis and combination of channels in the course of development, points out the shortcomings of the existing traditional channels, as well as enterprises must carry out the underlying causes of channel change. Today, flat structure of distribution channels, as well as the relationship between interactive technology has become a househo