ui标志说明（国外英文资料）.doc

ui标志说明（国外英文资料） Logo detail is through the modelling is simple, well-defined unified visual symbol, the management idea, enterprise culture, management content, enterprise scale, product features, such as elements, passed to the public, to identify and recognize enterprise images and text. The corporate logo represents the enterprise. For enterprises that produce and sell goods, it means the logo of a commodity. Corporate logos have abstract, representational and non-graphic font symbols. The enterprise logo is the core of visual image, it forms the basic characteristics of the enterprise image, and embodies the inner quality of the enterprise. Corporate logo is not only the leading force of all the visual elements and is also the center of the integration of all the visual elements, the representative of the enterprise brand is the public identity. Therefore, the enterprise logo design, in the whole visual recognition system design, has the important meaning. The enterprise logo has the following characteristics: (1) recognition Identification is the basic function of the enterprise logo. It is the competition of modern enterprise market to distinguish the discriminability of the enterprise and its products. So by the overall planning and design of visual symbols, must have a unique personality and strong impact, in the CI design, logo is one of the most enterprise visual cognition, identification information function of design elements. (2) leadership The enterprise logo is the core of the enterprise visual communication elements, and also the leading force of the enterprises information communication. Sign of leadership is the concentration of business enterprise principle of management and business activities, performance, through and are used in all the relevant business activities, not only has authority, but also embodies in the integration and diversity of visual elements, all the other visual elements to form whole sign as the center. (3) identity Symbol rep