第3章 渠道流程2（国外英文资料）.doc

第3章 渠道流程2（国外英文资料） Functional flow of marketing channels * the function of marketing channel channel performance for various processes, including physical flow, flow of ownership, promotion flow, flow, financing flow, risk flow, information flow and payment order and market flow. These processes will form a wide range of organizations that will form marketing channels. * the distribution channel six functions: market development, market vivid, obtain order, deliver, collect, warehouse The content of logistics is made up Management of logistics system * logistics involves a lot of content, is a complex system, need many departments within the enterprise and enterprise cooperation with many institutions to run well. * it has only two core activities: one for transport and one for storage. Therefore, the management of the logistics system mainly focuses on the organization and management of these two activities. The management procedures of the logistics system include: the channel plan, the order processing, the inventory management, the management of the transportation management, and the management of the terminal sale. Goods transportation The operational characteristics of various modes of transportation * choose the proper means of transportation and transportation according to the requirements of transportation time and transportation conditions. * common modes of transportation include railways, waterways, highways, pipelines and air transport Commodity storage and maintenance * the cause of store formation: Contents of commodity storage management The confirmation of the bulk of the economic orders Economical order quantity Distribution center The type of distribution center (1) transit center The delivery center Machining center Distribution business at the distribution center Cost control of distribution center Distribution cost control: the strategy to reduce distribution costs: Second, capital The receivable trap Case: changhong and zheng baiwen -- work, bu