细说家装营销攻略之终端拦截策略（国外英文资料）.docVIP

细说家装营销攻略之终端拦截策略（国外英文资料） Talk about the terminal intercept strategy for home marketing Style 1, soliciting This is the most commonly used marketing method of home outfit company, also is the cheapest marketing method. Generally use low base salary + high commission way to ask a few salesmen (some even have no base salary), direct to the district hair flyer pull customer. Common practice is to tell the customer our company free design, low price, good construction quality, and see it first, we can give you free design plan! Form 2, site promotion This is the most influential marketing method of the home outfit company, commonly known as word of mouth marketing. When a district have the companys construction site, domestic outfit company send a salesman in this neighborhood patrols, often tell customers advertising cant play much, as well as the actual take a look at our site. The success of this method is based on excellent construction technology and excellent site management. Form 3, telemarketing This is the customers biggest headache. The general solicitor has made a list of clients through the salesgirl, the agent, and then calls the clients. Some even buy a list, the list is bought and then changed hands several times, have already overdrawn the market, the customer is very bored this way. Form 4, model room promotion It is different from the site promotion mentioned above. This kind of way because occupy the mobile capital of the home outfit company, usually only for key building to carry out. The home company bought a house in the neighborhood and then redecorated it. Decorate company to use oneself is the advantage of owner to promote to customer. After a while the house is rented or cashed out, the effect is stronger, but the risk is greater. Form 5, neighborhood promotion activity This is the product of the rapid development of the home industry, the property company thinks the home outfit company profit is high, the method that comes up after the eye is r