供应链合作的利润分配机制研究.pdf

2005 6 6 : 1000-6788( 2005) 06-0087-07 1, 2 2 潘会平 , 陈荣秋 ( 11 , 434023; 21 , 430074) : . , , ; , . Stackelberg , , , ; ) ) ) . . Dell Compa , , . : ; ; ; : F20319; F202 : A A Study on Division of Cooperative Profit in Supply Chain PAN Hu-i ping1, 2, CHEN Rong- iu2 ( 11College of Management, Yangtze University, Jingzhou 430023, China; 21 College of Management, Huazhong University of Science Technology, Wuhan 430074, China) Abstract: The division of profits is focus in SCM( supply chain management) . In a downstream supply chain with manufacturer as a leader, manufacturer could both produce and market in order to get both profits. This paper, by the game theory of Stackelberg model, analyzes the effect of profits division .A cooperative internal is observed gradually, which leads to a ratio of division, 4: 6. Se uently comparisons show that such a ratio is feasible; finally the paper takes Dell. s success and Compa . s failure for the cases providing further analyses. A stepping methodology is presented, further demonstrates cooperation and cooperative profit distribution. Key words : SCM; marketing channel; cooperative internal; profit division 1 [ 1] , . , ( , ) . [2] , [3] [4] . , , . , [5~ 8] ; . , , , , , . , , , . , Dell [ 9, 10] , , . , , : 2004-05-21 : / 0 : ( 1965- ) , , , , . 88 2005 6 Compa / 0[ 11] . , , , . 2