营销调研Marketing Decision-Making and Marketing Decisions.pptVIP

* * Marketing Research Bangor Transfer Abroad Programme Marketing Research Bangor Transfer Abroad Programme Bangor Transfer Abroad Programme Marketing Research Marketing Decision-Making and Marketing Decisions The Knowledge Age Huge volumes of information now available Managers need to be selective and systematic As data is drawn from multiple sources, needs to be combined and analysed for it to be of value Decision levels in organisations Strategic Operational Tactical Marketing mix decisions Customer service levels Competitive responses Campaigns Business direction Market dec