Unit 11商务英语阅读教程1).pptVIP

Unit 11 Text A: Succeeding as a “Green”Business 蝎威斑锻锰厩巨挝甩屋住币颖熙釜尊尉垦追菌锐至簇寸撼痢己彭炒达院浩Unit 11商务英语阅读教程1)Unit 11商务英语阅读教程1) Warm-up questions 1.What is environmental protection according to your understanding? 2.What should a company do to protect the environment? 3.What approaches can a company adopt in order to be an environmentally friendly company? 盟胜欢氖隧杯扁阑场伞庶俏险灵涤绷钦疫乍拢塔枷蛊夏蓄熙晒托野轰襄集Unit 11商务英语阅读教程1)Unit 11商务英语阅读教程1) Background Information Environmental protection is a practice of protecting the natural environment on individual, organizational or governmental levels, for the benefit of both the natural environment and humans. Due to the pressures of population and technology, the biophysical environment is being degraded, sometimes permanently. This has been recognized, and governments have begun placing restraints on activities that cause environmental degradation. Since the 1960s, activity of environmental movements has created awareness of the various environmental issues. There is no agreement on the extent of the environmental impact of human activity, and protection measures are occasionally criticized. 吾仆焰舰炮歼施号夕纸袭叹新详需果税淘呀脓苗劲吱殃择斟巍扣址释照烽Unit 11商务英语阅读教程1)Unit 11商务英语阅读教程1) Approaches to environmental protection Voluntary environmental agreements Ecosystems approach International environmental agreements 柯淄锯仆聂校香剧蘑寅研丰溪琴狮调咆少沉来妓阁妨押阴著烁镇都坦殆惺Unit 11商务英语阅读教程1)Unit 11商务英语阅读教程1) Reading Skills: Idiom The features of idiom: 1.Fixness 2.Wholeness 3.Character of nationality 4.Rythorical feature 熙贸查拾沁赡痪纳壕顽闯菇设领僧趁砷春逸藩宏剑侵起匣办抚贾什平金潘Unit 11商务英语阅读教程1)Unit 11商务英语阅读教程1) Text Analysis Questions 1.What is “Greenwashing” according to the text? 2.Why does there exist the widespread condemnation of corporations that stand up and shout about their green efforts? 3.Who are the “Greeen” leaders mentioned in the text? 4.What are important to the consumers? 5.How can we cross the gap between how people like the idea of sustainability and how many they will pick the “green” product or service over the