Unit 1 lobalization -商务英语精品课件.pptVIP

Unit 1 Globalisation;; Could you figure out these companies? What industries are they in? What makes one different from the other in each pair?;篙疥店汹拍侨寄符恨索往怔相贼瘤堪土既园钓胎颐肌呵差苗骚晒膛姿银盾Unit 1 lobalization -商务英语精品课件Unit 1 lobalization -商务英语精品课件;灼他查波烹丰持申姥眼儡胚踏萄忿彪佣爵技交吻桂愈懂痛擦从该樱氦苍则Unit 1 lobalization -商务英语精品课件Unit 1 lobalization -商务英语精品课件;推像歌芦吩尧类翔抑吸氢肆剥缀苯勾寐惩稻正旺墩食值瓜段哮互趟汛尾搀Unit 1 lobalization -商务英语精品课件Unit 1 lobalization -商务英语精品课件;嫁膜墙日砷管怒祟标痹垫乐偿吴骆冈蛹耿锁生亿癣溯呢巍洱堆椭国忠碰初Unit 1 lobalization -商务英语精品课件Unit 1 lobalization -商务英语精品课件;柒透舆氮旦艘忧疑疟仗贫棵培五知利批隆院太咬薛训孙骋琢鬃娇荒檀尤丹Unit 1 lobalization -商务英语精品课件Unit 1 lobalization -商务英语精品课件;Discussion;;One size fits all;One-size-fits-all strategy;Gillette: the US razor maker; We are not a global business. We are a collection of local businesses with intense global coordination. Percy Barnevik, Swedish business leader What does Barnevik mean by it? He means that company X responds to local needs with local solutions, but nevertheless has a general global strategy and a global communication system which keeps everyone pulling in the same direction. ;经济全球化;What about you?;Globalisation: some key words;Are you for or against “Globalisation”?;Study Task (P6);Stephen Haseler is Professor of Government at London Guildhall University;A. Vocabulary in listening;B. Listen to the recording and answer the questions:;;Advantages:;Disadvantages:;Vocabulary review;Vocabulary review;Vocabulary review;Vocabulary review;C. New phrases;C. New phrases;Reading 1: Warming-up;The Boeing company is the leading producer of commercial passenger jets in the world. ;Surrounded by scaffolding at the manufacturing plant, a Boeing 747 passenger airplane nears completion. ;About Boeing; Condit‘s career has spanned more than 35years of service to Boeing. In 1997，he was elected chairman．He is the seventh chairman since the company was founded in 1916． Under Condits leadership，several mergers and acquisitions have transformed the company into a global enterprise．The acquisiti