巧借会展东风 整合激活市场(国外英文资料).docVIP

巧借会展东风 整合激活市场(国外英文资料) Preface: With the proliferation of convention and exhibition economy, exhibition, the exhibition, the exhibition is not sold this sentence seems to have become the industry recognized law, enterprise and participation is limited to the display and brand awareness of ascension, most to participate in the exhibition enterprises tend to be Shouting to earn money, failed to sell. This exhibitions effect is confined to the communication within the industry, from the enterprise the purpose of the exhibition sales far, so the exhibition effect can only let the exhibitors exhibition at it. However, there are natural reasons for the existence of the exhibition. The exhibition, as a carrier, is close to the distance between the enterprise and the consumer, is a kind of omni-directional communication and communication mode. The show provides a platform for businesses and products, giving consumers more choice. Therefore, how to use the exhibition economy to create the benefit, how to realize the sale in the exhibition, has become the focus of the enterprise leaders. So how do you get sales at the show? The exhibitors should make good use of the advantages of the exhibition, combine the present situation of the enterprise and the product, and make full planning, which will make the exhibition effective. Early, poetic media for A commercial real estate project planning, will attend in the fall of 2004 exhibitions, only spent tens of thousands of yuan, more than 80 sets of successful sales shops, sales of nearly ten million yuan, with the lowest cost, for maximum sales, created the record of all the previous exhibitions will sell, make the project for the exhibitions will be the biggest winner. At the same time, through the exhibitions will be quickly to restart the market in A poor state of A project, at the end of the exhibition months, got hot effect of the exhibition, and realized the ideal sales performance. First, cooperation background A project is A