广告英语的修辞特征与翻译(外国英文资料).docVIP

广告英语的修辞特征与翻译(国外英文资料) The rhetoric and translation of advertising English The ultimate aim of advertising is to sell goods. For this purpose, advertising writers often use metaphors, personification, pun, rhyme, etc. To enhance the expression of language. Because of the difference between English and Chinese, the translation can be done flexibly by literal translation, translation method and remedy. At the same time the paper emphasis on English advertisement rhetoric translation involves not only linguistics, sociology and other disciplines of knowledge, the translator should be familiar with the knowledge of goods but also understand business psychology and marketing strategy, has the rich imagination and artistic inspiration, to make the translation words is exquisite, vivid and catchy, the purpose of selling products. Keywords: English advertising rhetoric translation And led a word In todays economic globalization and commodity market internationalization, advertisements everywhere, has become a businessman, businesses and consumers to obtain product information, determine the important information source of investment and consumption strategy. The word advertisement comes from the Latin advertere, meaning to arouse the publics attention to something, and to induce a means to be used in a certain direction. (Cui Gang, 1993:1) in the background of internationalization, advertising has developed from the past simple broadcast into with marketing, communications, linguistics, sociology, psychology, aesthetics, and other disciplines closely propaganda way. The ultimate goal of advertising is to sell goods. In order to achieve this goal, we will use the various means of communication to enhance the hearing and visual effect to promote the image of the product. Written advertisements usually by the title (headline), body (body text), slogan (slogan), trademark (trademark), illustrations (does) of five parts, the first three belong to the language (verbal), both as a