1《广告文案写作》教学大纲3165(国外英文资料).docVIP

1《广告文案写作》教学大纲3165(国外英文资料) = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = page 1 = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = An outline of the course syllabus for the writing of advertising writing Course number: 03035 Application: advertising The total number of hours: 64 In school, in theory: 32 school Experimental classes: 32 school Total credits: 3 Reference material: the writing of advertising copywriting was published in the early years of the education press AD copy LeJianFeng Shanghai peoples art press 2009 years 6 mon