中国制造的出路：如何洞察并抢滩“中国消费”？(国外英文资料).doc

中国制造的出路：如何洞察并抢滩“中国消费”？(国外英文资料) China economy in 2011 once again standing on the hillside, the uncertainty of the unprecedented increase, how to become a boat not submerged in the flow of the time? Chinese (special Chinese manufacturing manufacturing: Chinese manufacturing opportunity: Chinese consumption The structure of Chinese manufacturing adjustment trend: overcapacity structure, export enterprises to domestic trade, upgrading of the manufacturing industry, simply a dead, a turn, a life time of three days. We need to enlarge the Chinese manufacturing perspective, understanding China manufacturing (capacity) rise, grasp the overall trend. For Chinese manufacturing, need to grasp the structural opportunities China consumer market, namely Chinese consumption is showing five upgrade clear structure: from the necessities to the selection, selection of health products, health products to fashion, to Shi Shangpin to luxury, this is a long-term trend of Chinese consumption, is China manufacturing strategic basis China regression consumption. Figure 1: the five grade classification and upgrade China consumer market trends Based on the above analysis of consumer goods industry and the outcome of structural characteristics, we will be after 2011 and strategic opportunities China consumption, according to the size of the market priority are listed as follows: The first public consumption, the main industry is basic necessities of life. Clothing (clothes): clothing industry fast fashion trend to meet the needs of low-income, such as Metersbonwe, MeCity, ZARA, HM, CA, UNIQLO and other traditional channels UNIQLO clothing brand; online shopping made profits function leads to more network brand, such as VANCL, Mombasa (underwear). Food (food and beverage): beverages, beer, basic agricultural products (rice oil vegetable) has formed a large enterprise groups, liquor, Wine, Yellow Wine consumption increased rapidly; the improvement of food consumption is huge, ham sausage, beef