中国特许经营的困境与出路(国外英文资料).doc

中国特许经营的困境与出路(国外英文资料) Reduce the font font increases by anonymous sources: the finishing time of release: 2005-12-5 3:59:38 Big trend author John Rusby argues that the franchise is by far the most successful marketing concept. Many studies have shown that such a conclusion: no matter which countries and regions in the world, also regardless of the economic environment and cultural background, the franchise will play a huge role and occupy an increasingly important position in the development of all countries in the world of business. However, in the economic life, quantity and quality are not always proportional to a logical relationship, more performance for the inverse relationship, franchise rapid development is also facing the same problem: increasing the number of speed, but lower quality, even part of the bubble. This is the China optimistic about the world economy, is undoubtedly a shadow under the sun, caused us deep concern. The plight of the Chinese franchise In March 7, 2005, the Nanjing intermediate court to the public disclosure of the ten big bad faith case, of which the franchise in the first row of false propaganda. Two years ago, a Nanjing jewelry company, recruitment of chain stores in the country a number of advertising media, the use of the low price discount type and unconditional return semantics of fuzzy words, false propaganda franchise investment return, profit margins, as the franchisee is not 100 more than, caused a very bad social influence in the local, directly related to the expansion of the franchise in Nanjing. Nanjing integrity case and is only a microcosm of the development process of China franchise, similar events on the franchise in the newspapers from time to time. Among them, the typical and influential Shanghai Xi plus case. Shanghai Xi and Catering Management Company Limited registered in August 20, 2001 in Shanghai. According to the company and the office of the firm, convenience stores and large enterprises Chinese, by way