家具城营销策划案(国外英文资料).doc

家具城营销策划案(国外英文资料) Project background analysis - why borrow a dragon? 1, project advantages analysis: A, geographical advantages -- a forbidding strategic point Die hard furniture materials city is located in Shunde, Lecong, which enjoys the reputation of furniture capital of the world. The town relies on its own vast professional market resources to develop the Convention and Exhibition economy. At the same time, furniture, steel, plastic industry for the three pillars, forming a huge flow, flow, logistics and cash flow, Lecong is called the world of furniture, China iron and steel market in the first, Southern China plastic crown. Decoration, comment 80018.cn B, traffic advantage - heavy traffic 325 National Road, Ring South Road next to, the new Lecong pier in close proximity, from the Guangfo high-speed only 10 minutes drive. Land and water transportation is convenient, frequent business contacts. C, strength - a majestic gait Longwei furniture material city in the Pearl River Delta will be a large furniture production base, the first in the Lecong Industrial Park North Wai intensive purchase of thousands of acres of land, investment of over 600 million yuan to build. After the construction of the hard furniture material city will implement unified planning, unified business, professional management, professional planning and management mode, to provide an open and relaxed, comfortable business environment for the business. Decoration, comment 80018.cn D, government support - lively and vigorous flourishes in calligraphy Lecong town government will give its full support to assist the project, publicity and promotion, to attract domestic and foreign high-grade materials manufacturers and dealers in Longwei furniture material city. Lecong Furniture Association also fully assist in collecting industry information, and use the network for its long-term publicity. Decoration, comment 80018.cn E, service advantage -- a scene of bustling activity Have a professional prop