市场经济语境下视觉传达设计的评估模式(国外英文资料).doc

市场经济语境下视觉传达设计的评估模式(国外英文资料) S u thant Before officially began to discuss this topic, lets list some in common arguments and disagreements between client and visual designers, designers often complain that is customer aesthetic level is too bad, good design can enjoy customer often choose the worst solution such creative understand customer incredibly dont understand customer doesnt understand design and so on, and the client (client) common complaint is the design to see dont quite understand whether our logo is too small I dont like the colour dont know this design (creative) actual effect? The design isnt beautiful enough etc. Designers and design directors must be familiar with these words, and they are frustrated. From an objective point of view, both complaints and disagreements are common, as the two sides differ in their assessment of good design and bad design. Designer disseminated in the design environment for a long time, after a large number of professional learning and training, tend to form some personal opinions and preferences of evaluation design, such as some designers like traditional classicism, others like modern concise abstraction style and so on. And from the client (client) perspective, generally there is no clear evaluation criteria, often from subjective like it or not, or the objective or not useful to evaluate design, even sometimes dont know what I like, and I dont know what kind of design in order to be useful. This creates a mismatch between the designer and the client, and the complaints are inevitable. Is there a standard or model that can be designed by both designers and clients, objective and rational? This is the topic of this article. First of all, this article refers to the logo design of visual communication design, advertising design, packaging design, display design, book design, information design, multimedia and web design, use of visual symbols to spread all kinds of information design, and decoration design, costume des