邮政贺卡营销项目策划方案(国外英文资料).docVIP

邮政贺卡营销项目策划方案(国外英文资料) Background analysis Post card is the ingenious combination of publicity and service, is an efficient business to play the comprehensive advantages of postal enterprises, has a huge market space and profit space, it is a long-term and efficient and has a good brand image post boutique business, only pay attention to develop the new marketing mode, constantly thinking of learning design new ideas, improve the design level, and gives the post cards new connotation, in order to better attract new customers, expand market space. At present, post card has become a pillar business of letters, and it has far-reaching strategic significance for maintaining the sound and fast development of the letter business. In the group, the start of the year, to grasp the 2010 card issuance and sales for the next two years letter business development, for the adjustment of business structure, expand the communication market, improve the efficiency of the enterprise will play a crucial role. Two, business characteristics Post cards in addition to mutual blessings at Christmas and new years day, Spring Festival, is also a kind of new advertising media, advertising has good effect on enterprises and institutions, enterprises and institutions to highlight the brand image, highlighting the concept of enterprises, enhance customer brand awareness and loyalty, is the enterprise to expand the visibility, to establish a good image, close staff and user relations assistant. Postal card has the characteristics of low advertising cost, high goal, great profit and optimal cost performance. Three, business development goals In 2010, the basic ideas of postal cards were: customization, adjustment of structure and sales; innovative products, attention to function and promotion of service; strong urban area; Rio Tinto County; strong promotion; integrated communication. The marketing management system innovation and integration teams wisdom and strength, implementation of integrated m