重要知识文娱(国外英文资料).docVIP

重要知识文娱(国外英文资料) You can say, how do you design good ads for newbies? Or what is graphic design as the subject of your thesis The following information is given to you Information is a The standard of a good advertisement A good advertisement isnt about aesthetics (of course, its essential), its about whether its right for your AD target. The point is whether it can spur sales. The basic qualities of a good creative person Reason and sensibility, have broad knowledge and rich life experience. Reason: the analysis summarizes the rationality of advertising logic. Sensibility: the color, position, size and the feeling that should be given to the consumer by rapid induction... It is. Note to the picture: 1, the picture must have a distinct body. The picture should create a suspense to attract the view. Images of functional products, the use of the contrast is compelling. Photos are more attractive than hand-drawing. Using celebrity photos can strengthen your memory. The focus of the picture is only a selling point, not too complicated. The face should not be large and actual size. Images that are too historical are unattractive. Consider the subject of the picture in the mind of the target consumer. Pictures of baby, small animal and sex are the most influential. The use of sexy women in male products may cause men to neglect their products. Color images are more than twice as attractive as black and white. Food advertising is essential for a hungry picture. Tips for typography: Important English titles should not be used in all capitals. (lowering awareness) The title should not overlap with the picture. (distraction) There is no punctuation in the title. (usually) Each line should not be too long. (people are used to reading 40 words per line.) The inner text must be organized, not too cluttered. The inner text should be used in black and white. (helping to read) It is extremely difficult to read a deep, anti-white interior. (speeding eye fatigue) How do you deal with t