行业与英语综合教程PPT_Unit 6.ppt

Unit 6 Advertising广告 移动路牌广告 移动路牌广告一般是安装在车辆上的路牌广告或数字屏幕。移动路牌广告可以安装在携带广告并沿着客户预先选定的路线运行的专用车辆上。它们也可以是专门配备的货运卡车，或在某些情况下，可以是从飞机上展开的大横幅。移动路牌广告经常是带灯光的，有些是从背后照明的，其它的则采用聚光灯照明。某些移动路牌广告的显示是静态的，而另一些则是变化的。例如，连续地或周期性地在一组广告中旋转。移动路牌广告用于世界各地大都会地区的各种场合，包括：目标广告、为期一天和长期的活动、会议、体育赛事、新店开业以及类似的促销活动等。 Chinese Version Chinese Version Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. mobile billboard advertising 移动路牌广告 dedicated vehicle 专用车辆　 strew /stru:/ v. 撒，散播；散布 backlit /???????/ a. 从背后照亮的 spotlight /5sp?tlaIt/ n. 聚光灯 rotate /rEJ5teIt/ v. 轮流，轮换 metropolitan /??????????????/ a. 大都会的，大城市的 target advertising 目标广告 promotional event 促销活动 mobile billboard Words Phrases Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. In-store advertising 9 In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters, eye-catching displays promoting a specific product, and advertisements in such places as shopping carts and in-store video displays. Street advertising 10 This type of advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furniture and pavements. Working with products such as Reverse Graffiti and 3d pavement advertising, the media became an affordable and effective tool for getting brand messages out into public spaces. Text B9 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. 店内广告 店内广告是在零售商店里放置的任何广告。它包括在商店明显的地方放置产品，如在视平线上、在过道的两端和结帐柜台的附近，促销特定产品的醒目展示，以及在类似购物车和店内视频展示等地方呈现的广告等。 街头广告 这种类型的广告在英国的街头广告服务中首次脱颖而出，它是在街道家具和人行道上创建户外广告。与反向涂鸦和三维路面广告等产品的合作使得该媒体成为让品牌信息进入公共场所的一个价格合理且成效卓著的工具。 Chinese Version Chinese Version Evaluation only. Created with Aspose.Slides for .NET 3.5 Client