赣品外销视角下特色旅游商品包装设计.PDFVIP

第 38 卷 第 10 期 包 装 工 程 2017 年 5 月 PACKAGING ENGINEERING 205 赣品外销视角下的特色旅游商品包装设计 于红梅，王作明，隋丹婷 （江西服装学院，南昌 330201 ） 摘要： 目的 改善目前江西旅游商品包装缺乏特色表现力，特别是不同语言环境下的传播功能未得到拓 展的问题。方法 通过对图文信息国际化设计，重点考虑各国文化、政治、经济、知识产权因素，强调 包装的品牌意识，提升包装材料工艺标准，将赣鄱文化元素以视觉传达的方式融入旅游商品包装设计。 结论 打通赣品外销的语言文化障碍，设计成被境内外游客识别认可的文字和图形信息，吸引、促进外 籍人士购买；提高包装文化内涵，满足出入境相关法律法规，实现包装设计的经济价值与文化价值。 关键词：赣品外销；特色旅游商品；包装设计；赣鄱文化 中图分类号：TB482 文献标识码：A 文章编号： 1001-3563(2017)10-0205-04 Packaging Design of Special Tourism Products from the Perspective of the Export of Jiangxi Goods YU Hong-mei, WANG Zuo-ming, SUI Dan-ting （Jiangxi Institute of Fashion Technology, Nanchang 330201, China ） ABSTRACT: It aims at improving characteristic expressions that are lacked in Jiangxi tourism products’ packaging; es- pecially its communicative function under different language environment has not been extended. The method to solve this problem is to fully consider many factors such as different cultures, politics, economics as well as intellectual prop- erty by designing patterns and inscriptions internationally, to emphasize packaging’s brand awareness, to improve tech- nology standards of packaging materials, and to integrate Jiangxi’s cultural elements with tourism products’ packaging design through visual communication. Breaking language and culture barriers in the export of Jiangxi goods as well as designing patterns and inscriptions that can be recognized by the domestic and foreign tourists is to attract foreigners and promote the purchase; improving packaging cultural connotation as well as meeting related immigration laws and regula- tions i