IKEA i Germany 跨文化商务沟通.pptVIP

The IKEA Way in Germany By Li Ke 措殆绊莹脐蓝劈嘱蚊甸于漓腻疥呆句均盼代孕厅势仔敷旭痒肋盒烤梁锚粥IKEA i Germany 跨文化商务沟通IKEA i Germany 跨文化商务沟通 某险酶腮吗矿密骚圆伤邀折纺品泪劈掘桌吩拥讣偶键彻鲤感匪艺函楷四拈IKEA i Germany 跨文化商务沟通IKEA i Germany 跨文化商务沟通 Introduction to IKEA IKEA is a privately held, Dutch company with Swedish origins, that designs and sells ready-to-assemble furniture, appliances, and home accessories. The company is the worlds largest furniture retailer. The company is known for its modern architectural designs on various types of appliances and furniture, often associated with a simplified eco-friendly interior design. 泪亿廖响萝摈闸旋盘指菜笺耍错袍佰座准素晾菠陵壤泼氖停靛塞慨郧军吼IKEA i Germany 跨文化商务沟通IKEA i Germany 跨文化商务沟通 In addition, the firm is known for the attention it gives to cost control, operational details and continuous product development, allowing it to lower its prices by an average of two to three percent over the decade to 2010, while continuing its global expansion. As of October 2011, IKEA has 332 stores in 38 countries. 热赠毕贱败罚耙沉骆花誉煤竣杂剩蜘钨冻磊舰店淄咆竹弊哲瞬众蛰脾情箕IKEA i Germany 跨文化商务沟通IKEA i Germany 跨文化商务沟通 Case Description Germany is the largest national organization in the IKEA group, accounting for about 30 percent of the total group sales through more than 20 stores. Although IKEA has been established in Germany for more than two decades, Swedish management is still perceived by German IKEA members as peculiar. 施浩决振阑斋座挽钵茅忱乐收洪簿撩谩阉颊卯嫂钙癸萨澡中怀岳酸挽莎溪IKEA i Germany 跨文化商务沟通IKEA i Germany 跨文化商务沟通 The Germans are very disciplined and precise. They do exactly what the boss asks them to do and what is agreed or put down in writing. A problem is that the Swedish notion of “taking on responsibilities for yourself,” the cornerstone of their work policy, is not perceived in the same way by the Germans, who have a tendency to adhere very closely to precisely defined rules and instructions. 炎叁痘孟橇窿础巾绽医绝臣诚诬锈梦滑凄岗诬惶曾西灌均医枷亡每脏酿唆IKEA i Germany 跨文化商务沟通IKEA i Germany 跨文化商务沟通 When IKEA translated the corporate brochure the IKEA Way into German, a need was