TRY_It化文字.ppt

NOTE: To appreciate this presentation [and insure that it is not a mess], you need Microsoft fonts: “Showcard Gothic,” “Ravie,” “Chiller” and “Verdana”;NOTE: To appreciate this presentation, you need Microsoft fonts: “Showcard Gothic,” “Ravie,” “Chiller” and “Verdana”Master*Excellencepart two (of 7)innovate.Or.Die.18 june 2007;part two; EXCELLENCE. INNOVATE. OR. DIE.; EXCELLENCE. INNOVATE. AXIOMATIC.;“To grow, companies need to break out of a vicious cycle of competitive benchmarking and imitation.” —W. Chan Kim Renée Mauborgne, “Think for Yourself —Stop Copying a Rival,” Financial Times; EXCELLENCE. INNOVATION. THE REAL STORY.Tom Peters/03.29.2007;The Mess Is The Message! Period!;What makes God laugh?;People making plans!;What makes tom laugh?;“Gurus” (and once-famous CEOs) giving LLLs (logical linear lectures) on “systems”* of innovation!*especially with lots of charts and graphs and Greek mathematical symbols and little tiny numbers;NOTE: few ideas are more important—and more honored in the breach. Innovation is MESSYto the extreme. Such an assertion (reality!) determines the success of innovation “strategies,” perhaps the wrong word. This unfolding “story” is one of the most important in my efforts to alter enterprise thinking.; try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. it. Try it. Try it. try it. Try it. Screw it up. Try it. Try it. Try it. ;Get mad. Do something about it. Now.;The “5Ps” of Innovation Success:Pissed-off-ed-nessPassionpalsPolitics [Political skill]Persistence;InnoTacs; “Acquisitions are about buying market share. Our challenge is to create markets. There is a big difference.” —Peter Job, former CEO, Reuters ;Characteristics of the “Also rans”*“Minimize risk”“Respect the chain of command”“Support the boss”“Make budget”*Fortune, article on “Most Admired Global