Study on English P的erfume Advertising Discourse Based on Interpersonal Function.docVIP

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Study on English P的erfume Advertising Discourse Based on Interpersonal Function.doc

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Study on English P的erfume Advertising Discourse Based on Interpersonal Function

A Study on English Perfume Advertising Discourse Based on Interpersonal Function 摘要本篇文章旨在讨论香水广告的人际功能。本篇选取了60个著名香水的广告词作为研究对象，从人际功能的三个子系统（语气系统、情态系统和人称系统）来探讨香水广告中人际功能的运用，及其对产品营销的影响。本篇使用案例法、数据分析法、归纳分析法等研究方法，充分探讨语气系统、情态系统和人称系统在香水广告中的体现，以及对于香水营销的影响。从而得出，各种语气、情态以及人称在香水广告中起到不同作用，从而发挥香水广告应有的功能。 Abstract This essay aims to discuss the interpersonal function in the English perfume advertising discourse. 60 advertisements are chosen carefully to be the target of this topic, and three subsystems (mood system, modality system and person pronouns) in the interpersonal function are deeply discussed to analyze the application of interpersonal function in the perfume advertisement and the influence to the sales of the perfume. In this essay, case study method, data analysis method and inductive analysis are used to discover what the mood system, modality system and person pronouns are used in the perfume advertise and what they are related to the sales of the perfumes. As a result, each mood, modality and person pronoun plays different role in the advertisement. Key Words: perfume advertisement; mood system; modality system; person pronoun Introduction 1.1 significance of the essay According to Halliday, “the interpersonal function in the Systemic Functionla Grammar is defined as an interactive event involving speaker, or writer, and audience”(Halliday 1994:29-30). And “it is also a proposition, or a proposal, whereby we inform or question, give an order or make an offer, and express our appraisal of and attitude towards whoever we are addressing and what we are talking about”(Halliday 1994:29). The significant of this essay is to analyze the interpersonal functions when applied to the perfume advertising, so as to promote the development of perfume advertisement and the flourish of perfume sales activity. 1.2 Purpose and goal of the essay This essay carefully choose 60 perfume advertising as study object, as the perfume win best sell and reputation since the 20th century