独角兽新系列报刊.docxVIP

独角兽2011新款发布Welcome Back, Ceramic! It brings together nature and culture, fire and research.It transforms earth with idea, and is born out of passion for beautiful and expressive objects. With Petracer’s, ceramic goes back to its most authentic role: decoration.You can find it in the houses of people who dare to have their own style and love to stand out. Petracer’s ceramic is the choice of those who do not follow trends, but impose their own trends. It’s perfect for anyone who wants to turn their house into a home. Ceramic is welcome back into luxury homes. --Angelo Marchesi陶瓷归来！她凝聚了自然与文化、烈火与探索！源于对美好而具有表现力物品的热忱，她用思想改造泥土。Petracer，让陶瓷回归其最原始的角色：装饰！她个性鲜明，卓尔不群！Petracer 是那些不随波逐流，强调自身风尚人士最佳选择！如果您想将一所房子变成一个家，Petracer 无疑是您的最佳之选。陶瓷—欢迎重返奢华之家。Petracer’s集团总裁兼CEO --Angelo MarchesiGe n i u s i n “Ce r a m i c a ”陶瓷界的天才You have recently promoted a press campaign with the claim “Welcome back ceramic”...where had it gone?最近你们在媒体上掀起了一场“陶瓷归来”的运动，那我们想问陶瓷过去去哪了呢？Ceramic has been seen for the last ten/fifteen years almost as a poor material, certainly not a luxury material.It lost the aura of art and the prestige it had historically, supplanted by materials that were thought to be more prestigious, like wood or marble,for example. Thus, it was kicked out of the most prestigious homes, forgotten by the most popular designers.This is the fault of those who have produced it, ignoring that its aesthetic identity is rooted in its decorative potential. By ignoring this, they have bent it to imitate other materials. They forgot that ceramic is an exceptionally plastic material which gives interior designers the opportunity to give their projects a definite style.With us, ceramic has gone back to its true function. We restored its artistic value and the creativity that is unique to it. This is why Petracer’s ceramic is being used in luxury homes.在过去的10到15年里，陶瓷一直被视为普通的装饰材料，从来没有被看作为一种奢侈品。自从被一些名贵材料，如木板和大理石取代以来，陶瓷就失去了她原有的艺术光环与历史威望。其实，错不在