BUSINESSMARKETINGLOGISTICS753分析.docVIP

BUSINESS MARKETING LOGISTICS 753 SPRING 2011 Retail Marketing Terry Paul MW 1:30-3:18 PM 532 Fisher Hall CV 139 292-9549 Website: carmen.osu.edu paul.5@osu.edu Office Hours: M 3:45-5:15pm, W 11:45-1:15pm Required Text: Retail Management, Levy and Weitz, 2011 Lecture slides copy from Carmen site Daily Assignments Chapters M 3-28 Introduction to the Course W 3-30 Chapter 1 – Introduction to Retailing M 4-4 Chapter 2 – Types of Retailers; Pictures Due W 4-6 Chapter 3 – Multichannel Retailing M 4-11 Chapter 4 – Customer Buying Behavio