MarketingStrategy分析.pptVIP

Copyright ? 1999 by Harcourt Brace Company. All rights reserved. Market Segmentation Strategies Mass Marketing Strategy Market Segmentation Multisegment Strategy Market Concentration Strategy Niche Marketing Strategy Customized Marketing Strategy Mass Marketing Strategy Mass marketing (or undifferentiated marketing) is aimed at the total market for a particular type of product. Companies that adopt mass marketing assume that all customers in the product market have similar needs, and that these needs can be reasonably satisfied with a single marketing mix. This marketing mix typically con