管理信息系统经典讲义-复旦大学课件.pptVIP

应用案例——戴尔计算机公司 ：直销与个性化服务的典范 向企业销售:5,000家美国公司服务的“首页”计划。当戴尔公司赢得一家有400百人以上的企业客户时，它就为那家客户建立首页。首页只不过是一套比较小的网页，常常同客户的内联网联接(销售和租赁），让获准的雇员在线配置个人计算机、付款、跟踪交付的情况——每天约有500万元的戴尔个人计算机以这种方式定货。首页让客户能即刻得到技术支持（再也不用在电话里等待！），与销售人员联系。 向个人销售：网上订购、网上跟踪、网上支付 Huang Lihua, Fudan U Approach 4: Promote Growth Use IT to manage regional and global business expansion Use IT to diversify and integrated into other products and service Approach 5: Develop Alliance Use IT to create virtual organizations of business partners (information partner) Develop interorganizational information systems that create strategic business relationships with customers, suppliers, subcontractors, and others 如Amazon的网站上，购书客户在填写订单的最后，选择几种运输方式。 Amazon通过网络直接将运输业务转移给不同的运输的公司，同时为客户返回一个运输号。客户能够在任何时间登录到指定的运输公司网站，根据运输号，查询自己的书的运输状态。最终取得低成本的优势。 客户在Cisco公司的网上下订单以后， Cisco同时在后台连接到Fedex公司的信息系统，把运输的指令发给Fedex， Fedex则根据这些指令及时将客户的订购产品送货上门。 Cisco公司在Fedex那里获得每个运输物品的编号，将其返回给客户。客户可以随时登录到Cisco的网站，在查询订单信息的同时，能看到自己订购的物品的当前运输状态。而这些运输状态信息则是Fedex通过网络直接及时地更新Cisco网站的数据库来实现的。 案例 Huang Lihua, Fudan U Approach 6: Improve Quality and Efficiency Use IT of to dramatically improve the quality of products and service Use IT to make continuous improvements to the efficiency of business process Use IT to substantially shorten the time needed to develop, produce, and deliver products and service Huang Lihua, Fudan U Approach 7: Build an IT Platform Leverage investment in IS people, hardware, software, and networks from operational uses into strategy applications. Build a strategic information base of internal and external data collected and analyzed by IT Approach 8: Other Strategy Use interorganizational information systems to create switching costs that lock in customers and suppliers Use investment in IT to build barriers to entry against industry outsiders Use IT components to make substitution of competing products unattractive * Internet改变了4个“C” —Communication __Connection __Collaborative __Commerce * But, there?s a downside to what?s happeni