《市场营销学》模拟试卷十(国外英文资料).docVIP

《市场营销学》模拟试卷十(国外英文资料) The individual arranges, feel very good, go up to the library to share with everybody Marketing simulates the ten One, one, one, one, ten points. Marketing as an independent management discipline was born in the early 20th century A Europe B Japan C America D China For the negative demand market, the marketing management task is A change marketing B to stimulate marketing C anti-marketing D to maintain marketing The man who went to work from the city to the west, chose to ride a bicycle instead of taking the bus, was between the bicycle factory and the bus company A wish competitor B is competitor D brand competitor Its the beginning of the purchase A consumption motive B requires the external stimulus D to trigger the trigger The sampling error of the following sampling methods is smaller and the sample is more representative than the other conditions A pure random sampling of type B, sampling D of sample C The products that are of the same quality should be adopted A product specialization B marketing professional C no different marketing D difference marketing 7. A row of the industry, there are many sellers and products have difference between each other, customers have special preference to some brands, products to attract customers, the difference of the different vendors compete, it belongs to A perfect competition B completely monopolizes C not completely monopolize D monopoly competition Kang jia in kangjia TV is A brand B brand name C logo D is not To encourage customers to buy more goods, the company is offering a sale to those who buy a lot of products A feature discount B is discounted at season C Direct sales of product services to the final consumer for personal and non-commercial activities A retail B wholesale C agent D direct sales Two, multiple choice (two points, 20 points) The total value of the customer is included A commodity brand B service value C people value D product value E image value The Marketing Department shoul