浅谈广告定制剧中广告应用.docVIP

浅谈广告定制剧中的广告应用 作者：马楠 指导老师：张荣花 摘 要 植入式广告近年来发展迅速，而随着内容植入手段的竞争升级，一种排他性广告植入形式——“定制剧”走进人们的视野。作为一种有别于传统影视剧植入的广告形式，“广告定制剧”亦成为今夏的流行词。以今年暑期热播的《无懈可击之美女如云》作为研究样本，对广告定制剧中的广告运用进行研究分析。 关键词：广告；定制剧；植入；应用；原则 Abstract Product placement developed very rapidly in recent years, With the methods of competition to upgrade, a new situation appear—Custom show”. As a kind of have different forms of advertising , “Advertising Custom show “becoming more and more popular in this summer.This paper will based on the popular television dramas for the advertising application were analyzed. Key words: Advertising; Custo