深圳主题酒店的经营战略.docxVIP

深圳主体酒店的经营战略摘 要时代在进步，社会在变化。但是无论时代风格如此多样，始终与人所处各个时代的审美意识有着密切的联系。可以说，审美意识造就了不同的时代风格，它反应出了不同时代不同人的思想观念中的艺术形式。相比于传统酒店那种千篇一律的设施设备和模式化的单一服务，这些以特色文化为创建灵魂的主题酒店，有着不可比拟的市场竞争优势。它们以自己独特的主题文化为企业灵魂，从建筑风格、装修氛围到服务理念、特色产品等，均实现了文化创新，从而把客人在酒店单纯的物质消费过程，提升成了一个品味文化、切身体验、追求美好记忆的精神享受过程。在这些特色酒店里，一切历史的、现实的、人文的、自然的、经济的、科学的文化因素，都成了他们借以发挥的服务主题。在这里，酒店不再是单纯的住宿和餐饮场所，而一下子蜕变了人们寻求一种特殊精神享受的“文化天堂”。本文以深圳主题酒店的经营战略为研究对象，对深圳主题酒店的经营战略进行分析和研究，通过对现存的问题的分析，然后提出了经营的对策。主要包括：细化市场，人才培育，完善市场结构，提升创新能力，提升品牌化服务等等。关键词:主题酒店；深圳；经营；战略AbstractThe times are changing, the society is changing. However, no matter how many times the style of the times, always with the people of all ages have a close relationship with the aesthetic consciousness. It can be said that the aesthetic consciousness has created a different style of the times, it reflects the different times of different people in the ideological concept of art form. Compared to the same type of Tradition Hotel that stereotyped facilities and a single model of service, these characteristics of culture to create the soul of the theme hotel, has incomparable advantages in the market competition. They with their own unique theme culture is the soul of enterprise, from the architectural style, decoration atmosphere to the service concept and special products of are to achieve the cultural innovation, to the guests in hotel of pure substance consumption process, enhance the a taste of culture and personal experience, the pursuit of the spirit of a beautiful memory to enjoy the process. In these characteristics of the hotel, all the historical, realistic, cultural, natural, economic, scientific and cultural factors, have become the theme of their services to play. Here, the hotel is no longer simply accommodation and dining establishments, and suddenly transformed the people to seek a special spiritual enjoyment of the cultural paradise.In this paper, the theme of Shenzhen hotel business strategy for the study, the theme of the hotels business strategy for the analysis and r