商务英语 lecture 12.ppt

* * Lecture 12 Innovation Interview 1. Do you keep up with developments in computing and telecommunications technology? 2. Do you sometimes find it difficult to stand up to people when they put pressure on you? 3. Have you taken up any new hobbies or interests in the last three years? Interview 1. Do you think product can sometimes sell itself? 3. Do you buy product that has been advertised a lot? 4. What influence you most when you buy a food product? 2. How do you agree “When the product is right, you don’t have to be a great marketer”? Right product sells itself. The goods which can satisfy customers’ wants and needs can sell themselves. When you have devised the right product at the right price, you don’t have to twist anybody’s arm to buy. YES Nothing sells itself. Some customers have needs of which the are not fully conscious, while marketing helps them. Lousy product, excellent marketing often beats excellent product, lousy marketing. NO Product of Innovation See “product presentation ppt” Product Presentation Listening on p87 Innovation = Success ? Reading on p88 Not necessarily. A lot of companies do waste money on innovation. They should spend only what they feel is necessary to be competitive. 2. Idioms Listening on p90 1. stumbling 2. scratch 3. wheel 4. plain 5. spiralled 6. teething 7. ground 8. shaped stumbling block start from scratch reinvent wheel plain sailing spiral out of control teething problem find middle ground go pear -shaped go wrong W O U L D tentative and diplomatic 1. We would be prepared to move a little on price if you increase the order. 2. Would you be able to deliver 1000 units to us asap? 3. We would have difficulty accepting the terms you propose. * *