迪士尼在法国失败的案例分析-1.ppt

Now that Disney has opened Hong Kong Disney and begun work on Shanghai location, where and when should it go next? Assume you are a consultant hired to give Disney advice on the issue of where and when to go next. Pick three locations and select the one you think will be the best new locations for “Disneyland X.” there are 5 Disneylands in existence: Disneyland in Anaheim, California (in 1955),Disneyworld in Orlando, Florida(in 1971), in Paris( in 1992), Tokyo Disneyland(in 1982) and Hong Kong Disneyland(2005). And Disneyland in ShangHai has been building from 2010, which will be completed in 3 years. According to the history of development of Disney, I think the next one may be open in 2018 or 2019. To pick three locations, Moscow, Soul and Bei Jing will be involved in the alternatives, of which Bei Jing will be the best location. Here are the reasons: 1.Geography is favorable. As the political and cultural center of China, and also the center of the Asia, Beijing has so many advantages over the other two in air, land and ship transportation with little effect of climate. 2.political and economical stability. Over the past decades of development, economy in China has taken on a prosperous look, which contributed to the political stability, and attracted or encouraged people to enjoy entertainment of new kind. 3.better demographics. There are about 16,500,000people living in Beijing, with better education and salary, who will be the potential consumers for Disneyland. 4.high level of regional economic development. The GDP stands at 4986.8 billion dollars in China in 2009, ranked the third, which will ensure the scale of investment and the ability of the people to consume. 5.favorable policy and financial support. Opening and reform have been made state strategy, and have been proved successful, from which the investment from overseas will definitely benefit. Given your choice of locale X for the newest Disneyland, what are the operation