我国医药企业药品分销渠道管理分析.pdfVIP

063025352 边 建 苹 我 国医药 企业 药 品分销 渠道 管 理 研 究 A b str a C t D istrib u tio n eh ann e l 15 th e sig n if ie an t P art in th e P h arni a c eu tic a l m ark e tin g . M e d ie a l P ro d u ct d e liv ery re q u ire s e ffe etiv e d istrib u tio n eh ann e l. in to d ay ’5 h ig h ly c o m P e titiv e C h in e se P h amr a e eu tic a l m ark et， th e e ffe etiv e an d effi e ien t d istr ib u tio n ch ann e l b y w h ieh P ro d u e ts are d e liv ere d to th e ir targ e t cu sto m ers 15 th e o n e o f im P o r tan t e o m P etitiv e a d v ant a g e s for P h ann a e eu tie a l e o m P an ie s. T h is e ssa y su 们nnnari z e s th e inn o v a tiv e m an a g em en t stra te g y for e ffe e tiv e an d e ffi e ie n t d istrib u tio n eh ann e l for P h a rm a e eu tiea l eo m P an ie s thr o u g h an a ly s is o f d istrib u tio n m an a g em en t P ra etic e o f S A e o m P an y an d an a ly sis o n e o m b in in g m e d ic in e e la ssif ie atio n an d P ro d u e t life ey e le a s w e ll a s eh ann e l d e sig n d e e isio n s，e o n sid erin g th e e x te rn a l fac to rs su eh a s e h a o tie d istrib u tio n c h ann e ls o f C h in e se P h arn 以a e e u tie a l in d u stry， th e in su ffi e ie n t an d in e ffe etiv e d istrib u tio n m an a g em en t o f C h in e se P h a rrn a e e u tie a l e o m P an ie s an d P o ssib le in f lu e n e e o f for th c o m in g re form in m e d ie a l an d P h a n n a e e u tic a l f ie ld in C h in a . T h is e ssay sum m ari z e s th e m an a g em en t P