深圳报业集团多元化经营战略分析.pdfVIP

Abstract The role of the development of Chinas newspaper since 1978, the capital of the Peoples Daily and other news organizations jointly proposed institutions, enterprise management approach to business, and gradually began to government expenditure peeling dual factors in the market-oriented and entrepreneurial Chinese newspaper into a market economy, and eventually embarked on a self-supporting, and pay taxes, self-financing, entrepreneurial road of self-development, and the development of a new industry in the information age. One of the most important features of the modern newspaper industry operation is two sales of the product: the first is sold to readers, and the second is to sell to advertisers, the press is from the market at the same time have two forms of service industry. And this brings a direct consequence of the newspapers generally restore the advertising business, the individual newspapers began to try the issue of reform of the way, the path of self-management issue, and began to contract such as printing, 。Therefore, this study not only for improving the Shenzhen Press Groups core competitiveness and efficiency is necessary, but also on further enhancing the quality of our newspapers economy has a very important practical significance In this paper, Shenzhen Press Group, as the research object, based on the theoretical analysis the diversification Newspaper Groups diversification strategy business model. First analyzed the Shenzhen Press diversified comprehensive background: growth process, the macro environment, market competition; Secondly, in-depth analyzed the Shenzhen Press Group diversified business model, according to th