农村白酒市场开发指南(国外英语资料).docVIP

农村白酒市场开发指南(国外英语资料) Rural liquor market is a vast and promising market, but also a rugged, bumpy and difficult to capture market! However, it is difficult to enter the rural market, but in the increasingly fierce competition in liquor and the smoke of the urban battlefield, the rural market is, after all, a very valuable alternative space. And how to reclaim this vast land, also appear particularly crucial! Market environment analysis: the competition turns white hot, the product homogeneity, the marketing identical phenomenon is more and more serious. In recent years, the growing number of liquor liquor products, high-end brands, super luxury brands such as bamboo shoots after a spring rain, most brands are in the city to the consumer market, especially high-end market as the main battlefield, the whole city liquor market smoke, more difficult, is threatened by growing crises, particularly into the cage of the beast! Although some spare no effort, struggle, but the majority of poor gauge force spent, HanHen and eventually! Therefore, it is necessary for liquor brands to seek new living space, and the rural consumer market with 800 million people is a new position. Brand strategy: Taking the rural market as the entrance, from the low end of the market to establish a mass consumer groups, and gradually through the rural market base to achieve the strategic goal of encircling the city by the rural areas. Brand positioning: Liquor low-end brand, to adapt to most rural consumer environment in China, in line with the spiritual needs of rural consumers. Market planning: first through to the regional market and to form the intensive and meticulous farming, gradually extended to the national market. Name: product name and trademark planning as an important carrier of brand image, should consider how to combine with market gene, named planning should focus on three line and unity, namely: a name to meet the target market consumption environment, to meet the two style, three