晋升济宁旅游业长洪水平的门路(国外英语资料).docVIP

提升济宁旅游业发展水平的途径(国外英语资料) Ways to promote the development of Jinings tourism industry Beijing-Shanghai high-speed railway opened for Jining city to bring a large number of tourists. The author believes that in order to promote the development level of Jinings tourism industry, efforts should be made to establish a brand system and improve service quality. Create three brand systems 1., create brand tourism destination. Improve the construction of tourist destination system, in the city to create a number of high-quality tourist cities, counties, towns, villages, scenic spots, the formation of brand effect. 2., create brand tourism products. Around the changes in market demand and product structure upgrade, through the integration of resources, features, innovation, development and promotion of advertising, to create a series of brand tourism products. With Shandong Province, national leisure exchange activities, to guide the public leisure product development, promote the construction of the provincial tourism resort, the cultivation of leisure tourism product brand; the rural tourism as an important work of expanding domestic demand and the development of the tourism industry, promote rural tourism infrastructure improvement and upgrading of rural tourism products depth development, the rural tourism developed into society hot consumer and brand products; to strengthen regional cooperation in tourism and product integration, create a group with strong tourism attraction and influence of the region or city group brand products. 3., create brand tourism enterprises, mold brand employees. In order to deepen the reform of tourism system, the establishment of a modern enterprise system as a breakthrough, and actively promote the tourism enterprises (Group) mergers and acquisitions, and actively cultivate the main body of tourism industry, optimize the operation mode of tourism enterprises, and cultivate excellent staff, improve the service quality of tourism enterprises a