文化战略2刘力文.doc

Report on Business Culture and Strtegy Class: 2012 Global Trade and Business SCN: 135738964 Name of Student: 刘力文 （Liu Liwen）Name of Tutor: Sun Yin Submission Date: January Contents 1. Introduction……………………………………………………………………..…..2 2. Main Body………………………………………………………………………..…2 2.1Four business strategies to the business environment…………………………….2 2.2Differences and relationship between business strategy and strategic choice…....2 2.3Two different business strategies and their influence over organization behavior..3 2.4 Managing and updating of the business strategies…………………………….....4 2.5 Four potential benefits that Alphabet Games could enjoy…………………...…..4 2.6 The role of Management during a change in strategy……………………………5 2.7 The possible impact of two competing influences upon any change management programme………………..……………………………………………………...5 2.8 Beckhard and Harris’ change formula analyze changes………………………….5 2.9 Suggest the management of Alphabet Games may minimize and overcome resistance…………………..……………………………………………………6 3. Conclusion………………………………………………………………………....6 4. References……………………………………………………………………..…..7 1. Introduction Alphabet Games is software games development company which is based in Scotland. In this report, I will detail introduce and analysis about Alphabet Games about their business strategies and strategic choice and it could meet resistance and how to solve it. 2. Main Body 2.1Four business strategies to the business environment Ansoff’s matrix is one of the most well-known frameworks for deciding upon strategies for growth. It includes four strategies: market penetration, market development, product development and diversification. Market Penetration: Marketing existing products to existing customer，expanding their existing product in order to improve market share. This means increasing the revenue, but the product altered and not seeks any new types of customers. The market penetration have the appropriate business environment: f