论文 东阿阿胶概念.docVIP

大 连 民 族 学 院 本 科 毕 业 论 文 东阿阿胶 摘 要 山东东阿阿胶股份有限公司前身为山东东阿阿胶厂，1952年建厂，1993年由国有企业改制为股份制企业，系国内最大的阿胶及系列产品生产企业股份有限公司东阿阿胶东阿阿胶Abstract Shandong DongA Donkey-hide Gelatine Company Limited was established in 1993 and was the predecessor for Shandong Donkey-hide Gelatine Factory. In 1952, it changed from a state-owned enterprise into a limited company and now it is the largest domestic donkey-hide gelatine and series products manufacturing enterprise. In recent years, in order to open and expand overseas markets, include Japan, South Korea, Europe, and American, Shandong DongA Donkey-hide Gelatine Co., Ltd is on the way to be an international company and to achieve its own strategic goals. In this paper, the first part is the development history of Shandong DongA donkey-hide gelatine Co., Ltd and then analyzes the products characteristics and its core advantages. In the second part it introduces the company’s practical experiences in developing international market and the product innovation and technological innovation. And finally the paper puts forward some countermeasures and suggestions pertaining to the internationalization development of DongA , such as to make DongA as a well-known brand in the international market, to explore new sales model and product innovation in DongA donkey-hide gelatine cosmetics and other new product. The company may make efforts to develop international market, especially the European and American market, to expand the scale of the enterprise, and to distribute Shandong DongA Donkey-hide Gelatine brands and Chinese medicine culture to the world. Keywords: DongA donkey-hide gelatine; Internationalization development; Core advantages; Product innovation; Technology innovation 目 录 摘要 ………………………………………………………………………………….………Ⅰ Abstract …………………………………………………………………………….…............Ⅱ 1 山东东阿阿胶股份有限公司概述 1 1.1 公司规模…...……..………..…………………………..……………………….…… 1 1.2 业务构成 1 1.3 核心优势 2 1.3.1文化底蕴源远 2 1.3.2垄断性水资源 3 1.3.3核心技术优势 3 1.3.4驴皮资源掌控 3 2 东阿阿胶国际化发展的实践 4 2.1在日韩市场的成功经