ui标志说明(国外英语资料).docVIP

ui标志说明(国外英语资料) A detailed description of the corporate logo is the visual symbol modeling simple and clear standard, the management philosophy, corporate culture, business content, enterprise scale, product characteristics and other factors, transfer to the public, to identify and recognize the patterns and characters of enterprise. Enterprise logo represents the whole enterprise. For the enterprises that produce and sell commodities, they refer to the trademark patterns of the goods. Enterprise logo has abstract, figurative and non pictorial font marks. Enterprise logo is the core of visual image, it constitutes the basic characteristics of enterprise image, and reflects the internal quality of enterprise. Enterprise logo is not only the dominant force to transfer all visual elements, but also the center of integrating all visual elements, and also the representative of the public to identify with the corporate brand. Therefore, enterprise logo design plays an important role in the design of the whole visual identity system. Enterprise logo has the following characteristics: (I) identification Identification is the basic function of enterprise logo. With the unique symbol, to distinguish the enterprise and its product identification ability, is the modern enterprise market competition the sharp weapon. Therefore, the overall planning and design of visual symbols, must have a unique personality and a strong impact, in the CI design, logo is the most visual cognition, identification information transmission function design elements. (two) leadership; Enterprise logo is the core of enterprise visual communication, and also the dominant force for enterprise to carry out information communication. The sign of leadership is the concentrated expression of the business concept and business activities, through and apply to all related activities in the enterprise, not only has the authority, but also reflected in the integration of visual elements and diversity and other vi